Ads & Campaigns (Performance Marketing)

Traffic alone achieves nothing if it doesn't result in inquiries, leads, or sales.

With Ads & Campaigns (Performance Marketing) Klarwerk ensures that paid advertising functions as a well-designed system – from the initial ad through landing pages up to conversion measurement.

We plan, launch, and optimize campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and TikTok so that they fit into your funnel, deliver measurable results, and continuously improve. No "pretty ads," but rather clearly managed performance.

Ads & Campaigns (Performance Marketing)

Who is this service for?

• Companies that specifically want to generate more inquiries, leads, or sales through paid channels
• Teams that are already running ads but lack clear structure or reporting behind them
• B2B and B2C companiesthat want to use Google, Meta, LinkedIn, or TikTok professionally
• Organizations that want to predictably scale their marketing – instead of haphazardly posting or just testing ads

What problems do we solve?

• Budgets drain away without clarity on what truly works
• There is no clear funnel: ad, landing page, tracking, and follow-up are not aligned
• Campaigns are launched, but not continuously optimized
• Leads are low quality, unsuitable, or untraceable
• Reporting consists of screenshots and individual data points – no clear picture

What the service specifically delivers:

• Well-designed campaign setups on the relevant platforms (Google, Meta, LinkedIn, TikTok)
• A clearly defined funnel: from the ad to the landing page, contact form, call, or purchase
• Conversion and event tracking, to truly measure success
• Ongoing data-driven optimization: budgets, target audiences, ad creatives, messages
• Better qualified leads, because target audiences & messages are precisely aligned
• Transparent reports & learnings, making marketing decisions understandable

Why Klarwerk?

• Performance Focus: Campaigns are planned with the goal in mind – inquiries, leads, sales – not the platform.
• Seamless Integration with Web & Tracking: Ads, landing pages, web design, SEO, and tracking are considered as a holistic system .
• Data-driven & Pragmatic: Decisions are based on KPIs, not solely on gut feeling or trends.
• Cross-channel Perspective: Google, social, and potentially other channels are viewed not in isolation, but in conjunction.
• Clear Communication: You understand what we do, why we do it, and what effects it has.

How is the implementation carried out?

1. Goal & Funnel Definition

Together, we define what performance means: leads, inquiries, bookings, sales, or applications. We define the funnel – from the platform to the landing page and conversion – and clarify which systems (CRM, calendar, shop etc.) are connected.

2. Channel & Campaign Strategy

We select suitable channels (Google, Meta, LinkedIn, TikTok) and define campaign types, target audiences, messages, and offers. We ensure that the channels complement each other effectively, rather than competing.

3. Campaign & Tracking Setup

Klarwerk technically sets up the campaigns, creates ad groups, target audiences, creatives (text, image, video if applicable) and sets up conversion tracking and events – in close coordination with the existing tracking setup (e.g., Analytics, Tag Manager).

4. Launch & Testing Phase

The campaigns go live with a clearly defined test budget . We collect initial data, analyze click behavior, costs, conversion rates, and funnel performance and identify early levers for optimization.

5. Ongoing Optimization & Scaling

Based on the data, we optimize ads, target audiences, bids, budgets and, if necessary, landing pages. What works is expanded; what doesn't work is adjusted or stopped. Regular evaluations keep your team up to date.

Do you want to use performance marketing to predictably generate inquiries, leads, or sales – without burning through your budget blindly?
Start your Ads & Campaign Strategy with Klarwerk – in a non-binding initial consultation, we clarify goals, channels and the most effective entry point for your performance marketing.

FAQ:

Which platforms do you work with?

Answer: Typically with Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and TikTok Ads – depending on target audience and objectives.

How large does the advertising budget need to be?

Answer: That depends on the industry, competition, and goals . We provide a realistic assessmentof the budget required for meaningful tests and reliable results.

Do I absolutely need dedicated landing pages for campaigns?

Answer: Highly recommended. Dedicated campaign landing pages generally convert significantly better than generic standard pages.

How is campaign success measured?

Answer: Through clearly defined KPIs and conversion tracking (e.g., inquiries, purchases, bookings), events, cost per lead/conversion and other metrics that we define together.

Can we integrate internal teams?

Answer: Yes. Creative assets, content, or sales teams can be closely integrated – we provide the technical, strategic, and analytical foundation for the campaigns.

Direct Contact: Call us now to discuss your project: +49 89 3816 9101.