Explainer & Tutorial Videos

Plain Talk: From lengthy texts to videos everyone instantly grasps.

Explainer videos are the fastest way to complex services or processes make understandable – without lengthy texts, without misunderstandings.

With explainer & tutorial videos from Klarwerk we transform complicated topics into clear step-by-step videos: as an explainer video, tutorial/how-to, screencast, animation or live-action film.

The result: better customer education, less support effort and more trust – because customers immediately understand how something works and what they should do next.

Who is this service for?

This service is aimed at service providers with services that require explanation services:

1. Service providers with services that require explanation services
   If customers first "need to understand" before they inquire or buy, video helps video enormously. Instead of lengthy explanations, we show the most important steps and benefits so clearly that prospects decide faster.
2. Companiesthat support want to reduce
   Many support inquiries are repetitive: "How does this work?", "Where can I find...?", "What do I need to do?" Tutorials answer these questions permanently – and relieve team and management.
3. Products and digital processes (tools, portals, workflows)
   Whether it's CRM, accounting, Appointment booking or internal workflow: With screencasts and short how-to videos , operation becomes understandable – ideal for customers and employee onboarding.
4. Teamsthat want to scale knowledge
   A good tutorial is like an additional employee: It always explains the same way, always correctly, and is always available – perfect for recurring training sessions, briefings , and standards.

Which problems do we solve?

With professional explainer & tutorial videos , we help with:

1. Complex topicsthat overwhelm customers
   If processes seem too complicated, prospects disengage. We structure content into clear steps, simplify language , and provide a logical walkthrough of the topic.
2. Too many queries and misunderstandings
   Unclear explanations cost time. Tutorials reduce errors, create clarity , and make processes more reliable – for customers and internally.
3. Texts are not read
   Many people don't read long instructions. Video is more likely to be consumed and understood – especially if it's short, visual, and clearly structured.
4. Inconsistent explanations within the team
   When everyone explains things differently, it creates chaos. A tutorial standardizes knowledge and ensures that information remains consistent.

What does this service specifically offer you?

You get:

1. More understanding and higher conversion
   Those who understand immediately are more likely to inquire or buy. Explainer videos lower barriers and increase trust.
2. Reduced support overhead
   Recurring questions are automatically answered. This saves Time, reduces stress and improves customer experience.
3. Professional appearance and a stronger brand
   Good tutorials appear competent and modern. This demonstrates quality – especially for services and digital processes.
4. Value-added content for website and social media
   How-to formats are ideal content for website, YouTube and social media – they generate reach and trust simultaneously.

Key elements include:

• Concept & Structure: clear learning objectives, logical sequence, short chapters
• Step-by-step process: understandable language, clear actions, examples
• Format selection: Screencast, Animation, Live-action film or hybrid format – suitable for the topic
• Visual clarity: Overlays, highlights, subtitles, zooms, chapters
• Distribution: Website, YouTube, Help Center, Onboarding, Social Snippets

Why Klarwerk?

• Didactics + Production: We think like users – and produce professionally.
• Simple instead of complicated: Complex content is broken down into clear steps .
• Channel-optimized: Lengths, format and editing are tailored to the deployment location.
• Reusable: A single tutorial can generate multiple clips (Shorts, Snippets, Ads).

How does the implementation work?

1. Clarify topic, target audience and application (Support, Sales, Onboarding)
2. Structure content (steps, chapters, script/storyboard)
3. Production (Screencast/Animation/Live-action)
4. Editing, overlays, subtitles, branding
5. Finalization + Export in suitable formats (YouTube, Website, Social)

Do you want customers to instantly understand complex topics – and your team to spend less time explaining?
Get started with explainer & tutorial videos from Klarwerk – in a no-obligation initial consultation we'll clarify the topic, format and the best step-by-step structure.

FAQ:

How long should an explainer video be?

‍Answer: Ideally 60–180 seconds per topic – tutorials can also be divided into chapters.

What's better: screencast or live-action?

‍Answer: Screencasts for digital tools/processes, live-action for practical procedures – often a mix is optimal.

Do we need a script?

‍Answer: Yes. A concise script/storyboard makes videos clearer and saves production time.

Can these be turned into social media clips?

‍Answer: Yes, we edit snippets and shorts for social media.

Does this really help with support?

‍Answer: Yes. This can permanently reduce recurring questions.

Questions or ready to start a project? Reach us by phone us at +49 89 3816 9101.