Google Ads

Anyone actively searching for your service on Google is just a few clicks away from an inquiry or purchase.

With strategically planned Google Ads campaigns, Klarwerk ensures that your business is visible precisely at these moments – with relevant search ads, suitable landing pages and clear budget control.

Instead of ineffective efforts and wasted spend, we focus on well-thought-out search campaigns, local ads and precise conversion tracking. Strong intent, strong ads – Google Ads as a performance lever.

Google Ads Campaigns with Klarwerk

Who is this service for?

• Businesses that want to specifically turn search queries into inquiries/leads
• Local service providers, practices, law firms, or craft businesses that want to be found regionally
• B2B and B2C companiesthat want to strategically manage their most important keywords
• Teams that already use Google Ads but lack a clear overview of costs & results

What problems do we solve?

• Budgets are spent on generic clicks, but without visible leads or sales
• Campaigns have grown organically, are unclear and poorly structured
• There's no clear system for search campaigns, local ads, and suitable landing pages
• CPC (Cost-per-Click) is high, but conversion rate and cost per lead are opaque
• Conversion tracking is incomplete or faulty – real performance cannot be measured

What specific benefits does the service offer?

• Keyword-based search campaigns, tailored to specific search intentions
• Local Google Ads (e.g., for city/region) that reach your target audiences in your catchment area
• Professionally crafted ad copythat generates clicks AND appropriate expectations
• Precise conversion trackingthat makes leads, inquiries, and sales visible
• Clear budget control: You know what you're paying for – and what it delivers
• Better qualified inquiries, because keywords, ads & landing pages are aligned

Why Klarwerk?

• Google Ads with a business focus: We think in terms of leads, inquiries, and revenue – not just clicks and impressions.
• Structured campaign setup: Clean campaign and ad group structure instead of "account chaos."
• Integration with Web & SEO: Ads lead to landing pages that are content-wise and technically aligned with the goal.
• Transparent reports: You clearly see which keywords, ads, and campaigns are performing.
• Ongoing optimization: We don't just let campaigns run – we continuously adjust based on data .

How does the implementation process work?

1. Clarify goals & initial situation

We discuss which goals Google Ads should support: leads, inquiries, sales, appointments, applications. We review existing accounts (if any) and evaluate current structure, keywords, ads, and tracking.

2. Keyword & Campaign Strategy

Based on services, target audiences, and regions we plan search campaigns and, if applicable, display/brand campaigns. We define keyword sets (Exact/Phrase/Broad), negative keywords and campaign structure – including local targeting, if relevant.

3. Ad Copy & Connection to Landing Pages

We create or optimize ad copythat clearly addresses search intent and your offer . In parallel, we check whether the landing pages are suitable for the campaign in terms of content, structure, and technology – and adjust them if necessary.

4. Setup & Conversion Tracking

In the Google Ads account we set up campaigns, ad groups, keywords, and ads. Conversion tracking (e.g., forms, calls, purchases) is properly implemented via Google Ads or Tag Manager, so that results are clearly measurable.

5. Launch, Optimization & Reporting

After launch, we monitor click prices, search terms, conversion rates, and cost per conversion.

Underperforming keywords/ads are optimized or paused, while strong areas are expanded. You receive regular evaluations with clear recommendations.

Do you want to use Google Ads to specifically turn search queries into measurable leads and sales – instead of just buying clicks?
Start your Google Ads campaigns with Klarwerk – in a non-binding initial consultation, we clarify keywords, goals, budget framework and the best way to get started.

FAQ

What should be the minimum budget for Google Ads?

Answer: That depends on the industry and competition . In many cases, meaningful tests can be run starting from a few hundred euros per month – we will give you an honest assessment.

Are Google Ads also useful for local businesses?

Answer: Yes, especially. With local search campaigns and location targeting, you reach exactly the users who are actively searching in your region.

Do I need my own landing pages for Google Ads?

Answer: Highly recommended. Dedicated landing pages generally lead to significantly better conversion rates than general subpages.

What does conversion tracking mean in Google Ads?

Answer: We measure specific actions such as form inquiries, calls, purchases, or downloads – so it's clear which campaigns truly deliver results.

Can existing Google Ads accounts be taken over and improved?

Answer: Yes. We analyze your current account, identify strengths, weaknesses, and potential and optimize structure, keywords, ads, and tracking step by step.

Direct Contact: Call us now to discuss your project: +49 89 3816 9101.