KPI, Reporting & Performance Management Concept

Plain talk: From "gut feeling" to facts that drive decisions.

Without clear key figures, becomes marketing quickly a gut feeling – and sales a black box.

This is exactly where the KPI, Reporting & Controlling concept of Klarwerk comes in: We define which KPIs in marketing and sales truly matter, build a clean data foundation and develop a simple dashboard, that leads,, costs,, conversion rates, and central performance indicators makes visible.

This way, you make decisions no longer based on feeling,, but on the basis of facts – without tax advice.

Who is this service for?

This service is aimed at companies,, craft businesses, and service providerswho:

• regularly invest (website,, ads,, content),), but don't know exactly what pays off
• get leads, but don't accurately measure conversion and closing rates have numbers,
• but no clear reporting – or too many tools without an overview want to make
• decisions faster (scale,, stop,, optimize))
• want a dashboard that the team understands and is actually used

What problems do we solve?

With a professional KPI and reporting concept, we help with, among other things:

• unclear KPIs („many clicks", but no statement about revenue/inquiries)
• missing data foundation, because tracking and sources are not clearly defined
• Reporting chaos (Excel here, Ads there, CRM elsewhere)
• lack of transparency regarding cost per lead, conversion rates and pipeline
• Decisionsthat come too late because numbers are not regularly evaluated

What does this service specifically offer you?

You receive a systemthat:

• clearly defines the most important KPIs for marketing & sales
• structures data sources and tracking in such a way that numbers become comparable
• provides an understandable dashboard (for management and team)
• shows: What generates leads? What does it cost ? What converts? What becomes a deal?
• simplifies weekly/monthly evaluation and accelerates decisions

Key elements include:

• KPI set: e.g., leads, cost per lead, conversion rate, appointment rate, closing rate
• Reporting routine: how often, who evaluates, what decisions result from it
• Controlling logic: Actual/Target, trends, bottlenecks, priorities for Optimizations
• Dashboard: clear visualization instead of data clutter
• Data Foundation: clear definition of sources, funnel steps and status in the sales process

Why Klarwerk?

• Practical: KPIsthat truly help – not 30 metrics nobody uses
• Simple & usable: Dashboardsthat work in everyday operations
• Marketing and Sales Perspective: both sides are represented together
• Transparency: clear rules, clear sources, clear interpretation

How does the implementation work?

1. Clarify goals & decision-making questions (what should be measurable ?)
2. Define KPI & funnel logic
3. Structure data foundation and sources (without tax advice)
4. Create dashboard setup and reporting templates
5. Routine & Optimization (analysis, insights, next steps)

Do you want to know exactly which measures generate leads, what they cost, and how well your funnel converts?
Start with the KPI, Reporting & Controlling Concept from Klarwerk – in a non-binding initial consultation we clarify goals, data situation and the most sensible KPIs for clear decisions.

FAQ:

Do you only create content, or also planning and posting?

‍Answer: Both – production and social media management work hand-in-hand at Klarwerk.

Can we start with limited material?

‍Answer: Yes. We build formats that work even with short shooting days and smart workflows.

Is print still really useful?

‍Answer: Yes, especially for trades/service providers – print perfectly complements online (trust, presence, recommendation).

Do I need daily time for this?

‍Answer: No. With clear processes, we keep your effort minimal.

Does this also help with inquiries?

‍Answer: Yes – conversion rates increase through social proof, clear CTAs, and a consistent brand.

Questions or ready to start a project? You can reach us by phone at +49 89 3816 9101.