Ongoing Campaign Management & A/B Testing

A good setup is just the beginning – true performance comes from continuous management.

Platforms change, competitors adapt, target audiences behave differently.

With ongoing campaign management & A/B testing Klarwerk ensures that your campaigns are actively managed, tested, and scaled – instead of being "set up once and left to their own devices."

Who is this service for?

• Companies that consistently work with Google, Meta, LinkedIn, TikTok & Co.
• Teams that have campaigns running, but no time for daily optimization
• Brands that want to scalewithout costs per lead/sale exploding
• Companies looking for continuous performance work instead of "setup and stagnation."

What problems do we solve?

• Campaigns were set up once and run for months without adjustments
• Budgets are stuck in old structureseven though new tests perform better
• A/B tests only happen occasionally – without system or evaluation
• Missing recommendations for action from the data: What to expand, stop, test?
• Scaling attempts failbecause costs and performance don't remain stable

What does the service specifically offer?

• Regular evaluation of the most important KPIs (CPC, CTR, Conversion Rate, CPA, ROAS)
• Targeted adjustment of bids, target audiences, placements, and budgets
• Continuous A/B tests of ads, landing pages, target audiences, and funnel components
• Systematic scaling of the best campaigns and phasing out weak setups
• Early detection of performance drops and countermeasures
• Clearly documented learningsso your strategy improves monthly

Why Klarwerk?

• Performance-driven mindset: Focus on results – leads, sales, inquiries
• Structured monitoring: Fixed reporting cycles, clear KPIs, understandable summaries
• Systematic A/B testing: Tests follow hypotheses with clear decision criteria
• Scaling with control: Expand budgets controllably, don't increase them blindly
• Close collaboration: As an extended marketing unit, not just account administrators

How does the implementation work?

1. Review basic setup & goal definition
Review tracking and conversion events. Define goals and KPI targets (target CPA, ROAS). Refine setup if necessary.

2. Establish monitoring & reporting rhythm
Daily/regular monitoring, weekly/monthly reviews, reporting dashboards with recommendations for action.

3. Ongoing account optimization
Adjust bids, budgets, target audiences, placements, ads: Expand strong ones, reduce weak ones.

4. A/B testing with a clear structure
Tests of hooks, creatives, landing pages, target audiences with hypothesis, timeframe, and decision rules.

5. Scaling & continuous development
Scale successful approaches, derive new tests – a living performance system.

Do you want to have your campaigns actively managed, tested, and scaled – with a partner who translates numbers into decisions?
Start your ongoing campaign management & A/B testing with Klarwerk – in a non-binding initial consultation, we'll clarify accounts, goals, and the scope of support.

FAQ:

How often is optimization performed?

Answer: Several times a week (daily for large setups) – with fixed reporting and coordination appointments.

Do we need a minimum budget?

Answer: A certain budget is necessary for meaningful optimization and tests. We'll provide an honest assessment during the initial consultation.

Which channels do you manage?

Answer: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads – depending on their relevance to your target audience.

Can existing setups be taken over?

Answer: Yes. Analysis and phased transition to structured, performance-oriented management.

How quickly do you see results?

Answer: Initial effects within a few weeks. More reliable insights after test cycles – depending on traffic/budget.

Direct Contact: Give us a quick call now and discuss your project: +49 89 3816 9101.