Reporting & Analysis

Service

We deliver clear, understandable reports with all key metrics – from leads and cost per lead to trends over time and concrete next steps for your marketing.

Numbers are only valuable if they are understood – and lead to clear decisions.

With Reporting & Analysis Klarwerk ensures that you don't get lost in raw data, but instead regularly receive an understandable overview of your campaign performance.

Instead of a 'data graveyard,' you receive analyses that show what works, where money is wasted, and which measures make sense next.

Who is this service for?

Companies that regularly invest in online marketing and want to know what pays off
Teams that see many KPIs but no clear story emerges
Management and marketing managerswho need decision-ready summaries
Organizations that want to create transparency for stakeholders

What problems do we solve?

Different platforms provide different numbers – no overall overview
Agency reports are too technical, long, or incomprehensible
Measurements are taken, but no steps are derived from them
Cost per lead/sale unclear – budget decisions based on gut feeling
Missing comparisons across periods and channels

What specific benefits does the service offer?

Regular, clear reports (e.g., monthly) that consolidate channels
Clear presentation of leads, cost per lead, conversion rates, and revenues
Timelines, trends, and comparisons (vs. previous month/year)
Transparent breakdown: What's working, what's not – and why?
Concrete recommendations for action (shift budgets, expand, launch tests)
Reliable basis for marketing decisions

Why Klarwerk?

Transparency as a principle: Numbers explained honestly and clearly
Business focus: Beyond clicks to leads, inquiries, profitability
Integration of all channels: Google, Meta, LinkedIn, TikTok viewed together
Reporting in plain language: Understandable without jargon
Direct action recommendations: Every analysis with clear recommendations

How does the implementation work?

1. Define target metrics & rhythm
KPIs (Leads, Cost per Lead, ROAS), clarify rhythm (monthly) and recipients.

2. Check data sources & tracking
Tracking setups compare, define platforms, measure conversions consistently.

3. Reporting structure & visualization
Overview, breakdown, trends in graphics, tables, and brief comments.

4. Analysis & recommendations for action
Analyze improvements/declines, prioritize campaigns, recommend tests.

5. Regular review calls
Review reports together, answer questions, prioritize next steps.

Do you want to make decisions based on clear data – with reports that truly help?
Start your Reporting & Analysis with Klarwerk – in a non-binding initial consultation, we'll clarify KPIs, channels, and rhythm.