Technical SEO

Technical SEO

Without a stable technical foundation, content and on-page SEO cannot reach their full potential.

‍Technical SEO ensures that search engines can easily crawl, correctly index, and properly evaluate your website.

‍Klarwerk takes care of your website's 'engine room': from sitemaps, robots.txt, and URL structure to 404 and 301 handling and canonical tags and Core Web Vitals.

The goal is a website that is technically sound, efficiently crawled, and provides search engines with all important signals.

Who is this service for?

• Companies that have already optimized content and on-page SEO, but suspect technical roadblocks
• Websites with many pages, where crawling, indexing, and structure play a significant role
• Teams that see errors in Search Console, 404 pages, duplicates or issues with canonicals/redirects
• Clients who, during a relaunch or major restructuring want to minimize technical SEO risks

What problems do we solve?

• Pages are not indexed or incorrectly indexed
• There are many 404 errors, broken links or unclear redirects
• The URL structure has grown organically, is illogical, or inconsistent
• Duplicate content issues due to missing or incorrectly implemented canonical tags
• Poor scores for Core Web Vitals (e.g., loading time, layout shifts)
• Unclear or missing sitemaps and suboptimal Robots.txt configuration

What specific benefits does the service offer?

• A clean technical foundation for all further SEO measures
• Improved crawling and indexing efficiency: search engines recognize what's important – and what's not
• Clearly defined 404 and 301 handling, so users and bots don't hit dead ends
• Consistent URL structure, reflecting your website's structure, topics, and hierarchies
• Technically sound canonical signals, to avoid duplicates and wasted crawl budget
• Optimization of Core Web Vitals (technical part), ensuring the page loads quickly and stably

Why Klarwerk?

• Tech & SEO in synergy: Developers and SEO specialists work closely together – no 'ping-pong' between departments
• Focus on relevance: We focus on the issues that truly impact crawling, indexing, and rankings
• Experience with more complex setups: Multilingual sites, numerous subpages, relaunch scenarios, or historical legacy issues are familiar to us
• Transparent results: Technical changes are documented and explained clearly – even for non-technical stakeholders
• Ideal in combination: Particularly effective when combined with on-page SEO, relaunch support, and ongoing maintenance

How does the implementation process work?

Technical SEO Analysis

We analyze the website focusing on crawling, indexing, sitemaps, robots.txt, URL structure, status codes (e.g., 200, 301, 404), canonicals, and Core Web Vitals. Existing errors and risks are identified.

Prioritization & Action Plan

Based on the analysis, we create a clearly prioritized action plan: What has the biggest impact, what is critical, and what can follow later?

Technical Implementation

In coordination with your team or directly within the system, we implement technical SEO measures: correction of redirects (301), cleanup of 404 pages, adjustment of the URL structure, optimization of sitemaps and Robots.txt, implementation of meaningful Canonical Tags as well as technical improvements for Core Web Vitals.

Test & Monitoring

After implementation, we test behavior, crawling, and status codes again and use tools (e.g., Search Console) to monitor how indexing and visibility develop.

Ongoing Technical Support (optional)

Upon request, we provide ongoing support for the website continuously, regularly check for new technical issues, and react promptly – especially important for growing projects or frequent content changes.

Do you suspect technical roadblocks in your SEO performance, or do you want to technically optimize your website for better rankings?
Start your technical SEO optimization with Klarwerk – in a non-binding initial consultation, we clarify the current situation, risks and the most effective measures for your technical infrastructure.

FAQ:

Isn't On-Page SEO enough?

Answer: On-Page SEO is important – but without technical SEO, search engines often cannot optimally crawl or evaluate content. Both go hand in hand.

What is the difference between crawling and indexing?

Answer: During crawling , search engines technically retrieve your pages. During indexing , they decide if and how these pages are included in the search index.

What do canonical tags do?

Answer: Canonical tags help prevent duplicate content by signaling to search engines which version of a page should be considered "authoritative."

Are 404 pages always bad?

Answer: No, they are normal – but they must be handled correctly . It becomes problematic when many important pieces of content lead to dead ends.

What are Core Web Vitals in practice?

Answer: These are Google's metricsthat evaluate loading time, interactivity, and visual stability, among other things. Technical optimization here improves user experience and rankings.

Direct Contact: Call us now to discuss your project: +49 89 3816 9101.

‍