Tracking & Web Analytics (Analytics, Tag Manager, Conversions)

A website without proper tracking is like marketing flying blind.

With Klarwerk's Tracking & Web Analytics you'll see what's really happening on your website: where users come from, how they behave, which pages are performing – and where opportunities are missed.

We set up Web Analytics, Tag Manager, and Conversion Tracking so you see the metrics that are crucial for your business are important – not just visitor numbers. Dashboards and regular reports ensure that data is transformed into actionable decisions .

Who is this service for?

• Companies that want to know what their website truly delivers
• Teams running campaigns (ads, newsletters, social media) and want to accurately measure results want to
• Websites where analytics is already "sort of" running – without clear structure or reporting
• Decision-makers who want to move beyond gut feeling towards data-driven decisions want

What problems do we solve?

• Missing or unclear data: "We don't really know what our website achieves."
• Analytics is set up, but no one understands the data or actively uses it
• Conversions (inquiries, bookings, downloads) are not tracked or are tracked incorrectly
• Campaigns cannot be accurately comparedbecause the tracking is inaccurate
• There is a lack of clear dashboardsthat quickly display the most important metrics

What specific benefits does the service offer?

• Properly configured Web Analyticsthat reliably captures relevant metrics reliably captures
• Tag Manager structureallowing tracking to be flexible and organized managed
• Conversion tracking for inquiries, forms, clicks, bookings, or purchases
• Custom dashboardsthat show at a glance what really matters
• Regular reports and actionable recommendations, instead of just raw data
• A solid foundation for decisions in marketing, content, and website optimization

Why Klarwerk?

• Business focus, not just a jumble of numbers: We focus on KPIsthat genuinely align with the business model
• Structured implementation: Analytics, Tag Manager, and events are set up transparently – not just "randomly clicked together"
• Clear presentation: Results are explained so that even non-analysts can work with them
• Integration with UX & SEO: Tracking is designed to effectively support website optimization, SEO, and campaign work effectively supports
• Long-term support available: If desired, we provide regular support with reports and optimization recommendations

What's the implementation process?

Goal & KPI definition

Together, we define key goals and metrics, such as: inquiries, leads, purchases, downloads, appointment bookings, scroll depth, bounce rates on key pages.

Tracking concept

Based on the goals, we develop a tracking concept: Which conversion events, which events (Events), which funnels, and which segments make sense.

Analytics & Tag Manager Setup

We set up (or clean up) Web Analytics and Tag Manager: Structured containers, cleanly named Tags, Triggers, and Variables – GDPR-compliant according to your setup specifications.

Conversion Event Implementation

Important actions (form submissions, button clicks, phone clicks, downloads, purchases etc.) are tracked as events and conversions – making it clearly measurable what your website achieves.

Dashboards & Reporting

We create clear dashboardsthat consolidate the most important KPIs . If desired, we regularly provide reports and specific recommendations for optimizations.

Do you want to know exactly what your website, campaigns, and content truly achieve – and make decisions based on data ?
Start your Tracking & Web Analytics Setup with Klarwerk – in a non-binding initial consultation, we clarify goals, systems , and the appropriate scope for your tracking.

FAQ:

Isn't it enough to simply "just install Analytics"?

Answer: No. Without a clean concept, events, and conversion tracking, you usually only see surface-level numbers – but not whether the website achieves its goals.

Do I absolutely need the Tag Manager?

Answer: Highly recommended. The Tag Manager enables structured, flexible tracking – without needing technical intervention for every adjustment.

Which conversions can be tracked?

Answer: For example, form completions, clicks on phone numbers, downloads, bookings, purchases, registrations, scroll depth on important pages and much more.

How often should data be analyzed?

Answer: That depends on your traffic and your activities . In many cases, monthly reports with clear action steps make sense.

Can we continue working with it ourselves after the setup?

Answer: Yes. Upon request, we provide an introduction to dashboards and KPIs, so that your team can work independently with the data – and we can step in as needed.

Direct Contact: Call us now to discuss your project: +49 89 3816 9101.

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