How we redesigned Berg's brand identity

Brief & Objectives
Berg needed a clear, recognizable brand that supports growth and trust. Objective: consistent presence across all touchpoints, better CTR & more qualified leads.

Project Scope
– Brand Audit & Positioning
– Messaging (Value Proposition, Claims, Tone of Voice)
– Visual System (Logo Suite, Colors, Typography, Icon Set, Grid)
– Design Templates (Social, Pitch, Print)
– Website Refresh (UX/Copy/SEO Basics)
– Brand Guidelines & Handoff

Approach
Research → Brand Strategy → Design System → Content & Web → Rollout. Iterative with user tests, A/B variants (hero, CTA, claims) and style tokens for scalability.

Channels & Setup
– Owned: Website, Sales Decks, Social Templates
– Paid (optional): Brand Campaigns with clear CTAs
– Tracking: UTM, Event Mapping, monthly reporting

Results (6 Months)
– +30% Revenue
– +41% CTR on core CTAs
– +55% Brand Searches & Recognition
– Shorter Time-to-Value in the sales process

Learnings
Clear benefit + consistent design system beats individual layouts. Templates accelerate production, guidelines ensure quality.

Next Steps
Rollout of additional templates, continuous message/creative tests, always-on optimization along the customer journey.

Further Reading
/services/branding · /services/webdesign