.webp)
.avif)
Scott hotel
30% Revenue Growth in 6 Months through Direct Booking Funnel, SEO & Ads.
01
Scott Hotel wanted more direct bookings, reduced OTA dependency, and predictable growth. KPIs: Occupancy, ADR, CPA, Direct Share.
Project Scope
– Brand Refinement & Messaging
– SEO for 'Brand + City + Intent'
– Direct Booking Funnel (Landing Pages, Offers)
– Performance Marketing (Google/META)
– Email Flows (Welcome, Abandonment, Upsell)
– Tracking & Weekly Reporting
Approach
Audit → KPIs → Funnel Setup → Creatives & Offers → Always-on Optimization. UGC Reels, Reviews & Social Proof for trust; fast UX in the booking process; Value-Based Audiences.
Channels & Setup
– Google Search/Hotel Ads, Meta Ads
– Owned: Website, Newsletter
– Tracking: GA4, UTM, Event Prioritization
Results (6 Months)
– >30% Revenue Increase
– Higher Direct Share with Stable CPA
– Better Occupancy and CTR on Core CTAs
Learnings
Clear value + frictionless booking process beat pure reach. Seasonal/segment-specific offers perform best.
Next Steps
Seasonal packages, automated rate tests, continuous creative and offer iterations.
Further Reading
/services/performance-marketing · /services/seo
How we redesigned Berg's brand identity
Revenue growth of over 30% in six months.
Bakdash Building Services & Renovation: Digital Visibility for Local Services
Comprehensive support with web design, SEO, Google Ads, and digital business processes for sustainable growth in the building services and renovation sector.
BAYAZID Interior Fit-Out GmbH: From Craft Business to Strong Brand
Comprehensive support including SEO, web design, Google Ads, accounting, and management. Result: strong online visibility, predictable inquiries, and nearly €1 million in revenue after just under two years.
